Alphabetical list:

A B C D E F G H I J K L M N O P R S T U V W X Y Q Z 1 2 3 4 5 6 7 8 9

With Viagra get an erection most powerful. Cheap generic viagra (sildenafil) has the safety and effective of global recognition and acts about 45 minutes after the first intake.

Risk-taking - alcohol consumption behavior


Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is overcoming an obstacle in a group. The men will either be working hard or playing hard. For instance the commercial will show men who do physical labor such as cowboys, construction workers, or farm hands. The beer is shown as a reward for a job well done.

The beer is also associated with the end of the day as a transition from work to leisure. Beer commercials that involve playing hard have a central theme of mastery (over nature or over each other), risk, and adventure. For instance, the men will be outdoors fishing, camping, playing sports, or hanging out in bars. There is usually an element of danger as well as a focus on movement and speed. This appeals to and emphasizes the idea that real men overcome danger and enjoy speed (i.e. fast cars/driving fast). The bar serves as a setting for test of masculinity (skills like pool, strength and drinking ability) and serves as a center for male socializing. Beer is also associated with nature. The idea that beer is natural and pure, not harmful, perhaps even healthy is strongly suggested.

Because of this media portrayal and "strong man" attitude, men consume more alcohol than females. Men drink three times as much as women. They engage in risky behavior such as binge drinking. According to a study done by Rorabaugh, college men are among the heaviest drinkers in American society. It is conceptualized that college men are seeking adventure. From early in their college experience, men are immersed in drinking.

According to Green, drinking games are "an important factor in the socialization of new students into heavy use". Drinking is seen as an adventure in itself as well as for the fact that it frees men to experience sex, violence, and other adventurous behaviors. In exchange for taking the risk presented, college men receive acceptance from their peers. Not only is alcohol in itself a risk in these menís lives, but some college rituals and traditions expect men to mix danger while they have consumed alcohol. In American colleges, young men view their manhood as developing in a moment that is socially dominated by alcohol.

Other articles from the section: Mens health risks

Stoicism and emotional repression

  Society has different rules with regards to the way that men and women are supposed to express themselves. Men are generally regarded as the ones who are supposed to give comfort and strength. If they break down, cry, or seek comfort they may lose face. Women and other men do not give men an option to express feeling sad, tired, weak, depressed, inadequate, needy, or lonely without sacrificing ...

Section: Mens health risks

Risk-taking - alcohol consumption behavior

  Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is ...

Section: Mens health risks

Risk-taking

  Men, significantly more so than women, tend to drink and drive, not to wear a seat belt, to be aggressive and fight, to drive fast and dangerously. Men are also more likely to be involved in a homicide, to be involved in a motor vehicle accident and other accidents. Men are in fact three times more likely to die of accidents than females. Men make up 93% of workplace deaths. While many argue that this is because dangerous jobs like mining are dominated by men, others argue that at least part of the difference is ...

Section: Mens health risks

News

December 20, 2009

Wii, Xbox 360 and Other Video Games Offer Some Benefits

Wii, Xbox 360, PlayStation, and other video games are hot on holiday gift lists, but some parents wonder whether ...

December 18, 2009

Should You Be Shoveling Snow?

Yes, the weather outside is frightful, and soon you will have to think about shoveling snow. But should you be the one doing the work? Who should and should not shovel snow, and how can you do it ...

December 17, 2009

Athletes who take NSAID's to prevent pain may be doing more harm than good

According to Stuart Warden, a researcher who studies musculoskeletal health and sports medicine, athletes who ritualistically take NSAID's to prevent post event and workout ...