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Section: Mens health risks (list 2)

Risk-taking - alcohol consumption behavior

  Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is overcoming an obstacle in a group. The men will either be working hard or playing hard. For instance the commercial will show men who do physical labor such as cowboys, construction workers, or farm hands. The beer is shown as a reward for a job well ...

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Section: Mens health risks

  1. > Risk-taking - alcohol consumption behavior
  2. > Risk-taking - media encouragement
  3. > Independence and invulnerability

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Other articles from the section: Mens health risks

Independence and invulnerability - coping strategies

  Standards of masculinity can not only create stress in themselves for some men, they can also limit these men's abilities to relieve stress. Men and women have different ways that they appraise stressful situations and cope with them. Some men appraise situations using the schema of what is an ...

Section: Mens health risks

Risk-taking - alcohol consumption behavior

  Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is overcoming an ...

Section: Mens health risks

Independence and invulnerability - masculine gender role stress

  Some men feel stressed by societal pressure to act masculine. These men feel that they have to prevail in situations that require physical strength and fitness. To appear weak, emotional, or sexually inefficient is a major threat to their self-esteem. To be content, these men must ...

Section: Mens health risks

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