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Section: Mens health risks (list 1)
Risk-taking - alcohol consumption behavior
Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is overcoming an obstacle in a group. The men will either be working hard or playing hard. For instance the commercial will show men who do physical labor such as cowboys, construction workers, or farm hands. The beer is ...Section: Mens health risks
Other articles from the section: Mens health risks
Risk-taking - alcohol consumption behavior
Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is overcoming an obstacle in a group. The men will either be working hard or playing hard. For instance the commercial will show men who do physical labor such as cowboys, construction workers, or farm ...Section: Mens health risks
Risk-taking - media encouragement
According to Arran Stibbe, men's health problems and behaviors can be linked to the socialized gender role of men in our culture. In exploring magazines, he found that they promote traditional masculinity. The magazine celebrates "male" things such as liking guns, fast cars, and fast women and reading pornography regularly. In the magazine ...Section: Mens health risks
Risk-taking
Men, significantly more so than women, tend to drink and drive, not to wear a seat belt, to be aggressive and fight, to drive fast and dangerously. Men are also more likely to be involved in a homicide, to be involved in a motor vehicle accident and other accidents. Men are in fact three times more likely to die of accidents than females. Men make up 93% of workplace deaths. While many argue that this is because dangerous jobs like mining are dominated by men, others argue that at least part of the difference is due to masculine risk-taking ...Section: Mens health risks