Alphabetical list:
A B C D E F G H I J K L M N O P R S T U V W X Y Q Z 1 2 3 4 5 6 7 8 9
Section: Mens health risks (list 1)
Risk-taking - alcohol consumption behavior
Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is ...Section: Mens health risks
Other articles from the section: Mens health risks
Risk-taking - alcohol consumption behavior
Research on beer commercials by Strate (Postman, Nystrom, Strate, And Weingartner 1987; Strate 1989, 1990) and by Wenner (1991) show some interesting results. In beer commercials, the ideas of masculinity (especially risk-taking) are presented and encouraged. The commercial focuses on a situation where a man is overcoming an ...Section: Mens health risks
Independence and invulnerability - masculine gender role stress
Some men feel stressed by societal pressure to act masculine. These men feel that they have to prevail in situations that require physical strength and fitness. To appear weak, emotional, or sexually inefficient is a major threat to their self-esteem. To be content, these men must feel that they are decisive and self-assured, and rational. Masculine gender role stress may develop if a man feels that he has acted unmanly. In 1987, Eisler and Skidmore did studies on masculinity stress level. They found five ...Section: Mens health risks
Risk-taking - media encouragement
According to Arran Stibbe, men's health problems and behaviors can be linked to the socialized gender role of men in our culture. In exploring magazines, he found that they promote traditional masculinity. The magazine celebrates "male" things such as liking guns, fast cars, and fast women and reading pornography regularly. In the magazine several "ideal" men are promoted. The problem: all ...Section: Mens health risks